One of the most traditional and effective yet forms of internet marketing and online advertising is none other than – Email Marketing. Even before mobile phones are made, people are already hyped with their email accounts hence; advertising campaigns using this medium became popular as well. It really does a good job but for those businesses that don’t have a strong and reliable email mailing list, every little thing you do and put in the email could all be nonsense.
How can you expand and build a robust email list? Are there rules to follow? Let us see. Here are some of the rules and tips that every business owner should put in mind to build a good email list together with a good relationship with their customers.
Consider A Popups
When you use the internet, for sure get you annoyed with those numerous popups that will just pop out in your screen and you’ll just get out of the site immediately. Have you experience that? If yes, then you absolutely knew that it’s not funny at all. Hence, never use it to collect emails from your prospective customers. What’s in today is the pop-over. It may be annoying to the seasoned internet veteran, but there is no disputing the fact that email popups work. But be wise in their usage. Delay popup triggers longer than it takes to read the content on the page. Or tie the popup action to the back button or leave-the-site intent.
Don’t Interrupt The Sales Process
There are some sites that once the consumer hit the buy button, the email-getter will just simply pop-up and you cannot proceed with your buys unless you enter your email which is so ridiculous. What you can do is once the customer bought something from you when the process is all done, there, you can ask for their email address. It’s less annoying and you won’t interrupt any buying process that the email-getter might delay or worst, stop.
Never Send a Marketing Email Without Permission
If you don’t want to be in the trash or spam list then stop sending out emails to those who don’t want to receive yours anyway. You can only build a strong email list if you will only target those who have the right interest from your business. Don’t waste time and energy to those who are not interested at all and just focus on those that will give you real sales. Also, remember to not just send newsletters and advertising stuff to your email list. Be kind enough to send them thank you messages as well when they buy from you and free coupons to encourage them to deal with you once more.